Making a Living in Second Life

Thursday, February 9th, 2006

Making a Living in Second Life describes how a number of gamer-entrepreneurs are running businesses within virtual worlds:

Jennifer Grinnell, Michigan furniture delivery dispatcher turned fashion designer in cyber space, never imagined that she could make a living in a video game.

Grinnell’s shop, Mischief, is in Second Life, a virtual world whose users are responsible for creating all content. Grinnell’s digital clothing and “skins” allow users to change the appearance of their avatars — their online representations — beyond their wildest Barbie dress-up dreams.

Within a month, Grinnell was making more in Second Life than in her real-world job as a dispatcher. And after three months she realized she could quit her day job altogether.

Real estate is hot:

One they’ve perfected their look, Second Life immigrants who want to build virtual homes often purchase or rent land from entrepreneurs like Tony De Louise, from Glen Falls, New York, who gave up the meatspace rat race to become an online landlord. “I’ve worked two to three jobs most of my life,” said De Louise. Now, “instead of coming home at 10:30 at night, I’m home and can help my wife put our new baby to bed.”

De Louise and business partner Alice McKeon own d’Alliez Island Rentals, and now lease land on a chain of in-world islands they own. They pay Linden Labs $1,250 for each island, plus a $195 monthly maintenance fee. Renters in turn pay from $15 to $75 for average-size land parcels.

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