Fashion Redesigner

Monday, February 6th, 2006

Terry Agins calls Paul Charron a Fashion Redesigner:

As a former naval officer with a Harvard M.B.A. and experience as a brand manager at Procter & Gamble, Paul R. Charron didn’t fit the mold of the typical apparel-company executive when he took over as chairman and chief executive officer of Liz Claiborne Inc. in 1995.

That seems to have been an asset for Mr. Charron. With his background at P&G, he applied market research, brand management and formal management training — common at most big consumer-products companies — at Claiborne to great effect. In the process, the company has expanded from sales of $2.1 billion in 1995 to $3.6 billion last year, and its methods have helped to change the way the fashion industry operates.

Shouldn’t this have happened decades ago?

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