Critical Chain 3

Thursday, September 20th, 2007

I’ve been discussing Eli Goldratt’s third business novel, Critical Chain, and established project management techniques, like PERT.

One subtle issue with charting the critical path of a project is that the individual task estimates, which start out as distributions — defined by optimistic, most likely, and pessimistic estimates — get boiled down to one-dimensional expected numbers.



This lets us define a critical path, but — for simplicity and clarity’s sake — it ignores the potential for other paths to become critical.

Let’s say we add up all the variances along our critical path — Tasks A, C, and F, in our example — and they’re fairly small, so that our critical path has a duration of 7 ± 1 days. From that we might assume that our project has a 98-percent chance of finishing in 9 days — but what we’ve calculated is the chance that the original critical path will finish in 9 days.

What if the non-critical path along Tasks B and E takes 6 ± 2 days? We only have a 93-percent chance of finishing that path in 9 days.

Perhaps that seems academic in our toy problem, but real projects with many dependencies can demonstrate an alarming cascade effect, where every task seems to be waiting for something else to get done.

Returning to our toy problem, what happens if we replace Task A with three identical tasks, Tasks A1, A2, and A3? Our PERT analysis does not change at all, but clearly the fact that they average three days each does not mean that the dependent Task C gets to start after three days. It has to wait for the slow-poke.



Another academic complaint about PERT analysis is that it uses beta distributions, which may or may not reflect the actual distributions, and that it assumes that those beta distributions are numerous enough to sum to a fairly normal distribution, via the central limit theorem.

Less academic is the concern that the task durations are not independent. If it takes longer than planned to design a component, that might very well imply that it will take longer to develop a prototype, to produce it, to test it, etc. If that’s the case, then pooling all the safeties into one buffer at the end won’t reduce the total safety needed — but it should still reduce the threats from Student syndrome and Parkinson’s Law.

A bigger issue still is that people are notoriously bad at estimating task durations, and they are notoriously overconfident in their ability to estimate. The optimistic and pessimistic estimates are supposed to book-end a range that covers almost all possibilities — 99 percent — but far more than one percent of tasks fall outside those estimated ranges.

Be an instant middleman

Wednesday, September 19th, 2007

Be an instant middleman:

David Carter has a knack for discovering more offbeat approaches to making money. When I wrote about him for this column last year (“The Startup Facade,” October 2006), he had just stumbled into the decidedly pre-Internet business of surveying buildings for asbestos. How? He had set up a simple website and within weeks amassed so many clients wanting surveys that he took the next step: he enrolled in a two-day course in surveying and started taking orders. This past year, Carter, 48, earned $250,000 as an eight-hour-per-week surveyor.

Now he’s at it again — using the Web to create another false front that pads his bank account. His strategy now, though, revolves around saving money. The gist: squeeze out the middlemen in home remodeling by using the Web to masquerade as one.

It all began when Carter started renovating his 1930s four-bedroom house on the outskirts of Birmingham, England. He wanted to install floor-to-ceiling glass doors in the back of the house, and after some research he settled on handmade doors built by a German company (which I agreed not to name). When he called the firm to get in touch with a local supplier, Carter was told there were none in the area and to choose a window installer who could place the order on his behalf.

That was the lightbulb moment. “It was time to bring out the smoke and mirrors,” Carter says with a chuckle. He took a domain name he’d already bought (new-windows.co.uk), tossed up a quick-and-dirty website, and — poof — instantly became a “unique window brokerage service.”

He listed a phone number manned by a vendor that, for $1.50 a pop, answers calls for “New Windows UK” and sends him a text message to call back. Carter fired off a note to the German manufacturer, requesting the wholesale price for the doors he wanted. After two attempts, a quote came back with a 45 percent discount. His total savings: $7,250. “The house is sucking up all my money at the moment,” he says. “Wherever I can save, that’s what I’ll do.” The doors are en route.

Isn’t it all a bit sleazy? Carter doesn’t think so. “Who am I hurting?” he asks. He has a point: why should a window broker earn $7,250 for doing nothing but placing an order? The manufacturer makes the same money regardless. Moreover, Carter’s website says he will charge a flat fee of $500 to measure and choose windows. So far, no one has taken him up on it – but “if someone asks, will you help me with my windows for 250 quid, I’d be a fool to say no,” he says. “I’ve got a tape measure.”

Of course, applying Carter’s methods to other services may not always work. Manufacturers often insist on some form of verification. So what’s next? “I need a new roof,” he says. “Whether I can pull that off, I don’t know.” Just in case, he’s already got the domain: uk-roofing.com.

Critical Chain 2

Wednesday, September 19th, 2007

As I mentioned earlier, Eli Goldratt’s third business novel, Critical Chain, deals with project management, which has existed in its modern form since the 1950s.



One obvious issue with charting the critical path of a project is estimating all the task durations. Sure, for some projects all the tasks are well understood, but for many the tasks are new and untried.

In fact, complex design work that “should” take one month might take two, or three, or four months. Less likely, it might resemble an old, already-solved problem, and it might only take two or three weeks to finish.

So when the project manager asks a team member how long a task will take, what should the worker say? A young hotshot might give the mode of the distribution — “Yeah, I should be able to get it done in a month.” After a project or two, our chastened young worker starts giving numbers closer to the median of the distribution — estimates with a 50-50 chance of being long enough.

What the project manager probably wants is something closer to the mean of the distribution, or the expected duration of the task, which is greater than either the mode or the median in our skewed distribution.

On the other hand, the grizzled worker probably gives an estimate with plenty of safety — anyone who has missed a deadline knows it’s better to under-promise and over-deliver.

In fact — turning toward Critical Chain — that is one of Goldratt’s key points: each individual task estimate has plenty of safety built in. In fact, each layer of management adds its own safety, too — no boss wants his team to come in late. Then upper-level management doesn’t like the cumulative estimate, so it has all the task estimates cut — but the workers know to boost their own task estimates even more to account for that.

So why doesn’t the project come in on time? Because no one finishes early. Either they procrastinate, because they have “more than enough time” to finish the task — Student syndrome — or they use the extra time to add bells and whistles — Parkinson’s Law.

Delays accumulate, while advances do not.

So what does Goldratt recommend? He recommends cutting out most of the safety from individual tasks, then pooling the collected safety into a project buffer — which does not need to be as big as the collected safeties, because delays and advances will cancel out.

Goldratt also recommends a feeding buffer anywhere a path merges with the critical path — but our sample project is a bit of a degenerate case, with no paths merging into the critical path until the finish pseudo-task.



I don’t know if Goldratt thought that this notion of using accurate estimates and pooling safety buffers was a new idea, but it’s found in old-school PERT — the real version, if not the version most people use — where each task is assigned not an estimate but three estimates: optimistic (or best case), most likely, and pessimistic (or worst case).

These estimates are then fed into formulas based on the beta distribution, which, with the right parameters, looks an awful lot like the log-normal distribution pictured above, but with the appealing attribute that it has a well-defined minimum and maximum.

The formulas assume six standard deviations between optimistic and pessimistic:

Expected = (Optimistic + 4 x Most likely + Pessimistic) / 6
Variance = [(Pessimistic - Optimistic) / 6]2

It’s the expected times that determine the critical path and the cumulative variance — or the square root of the cumulative variance — that determines the project buffer. (PERT assumes that there are enough tasks in the critical path that the many beta distributions sum to a fairly normal distribution.)

Whether it’s new or not, the takeaway message is this: Don’t ask for a single-number estimate but for a distribution, and don’t pad each estimate, but pool the safety buffers into larger feeder buffers and project buffers, so that advances can cancel out delays.

Critical Chain

Tuesday, September 18th, 2007

Critical Chain by Eliyahu M. GoldrattAs I mentioned earlier, when I read Kevin Fox‘s Blue Light anecdote, it spurred me to go back and read some old Goldratt books I hadn’t read yet, including his third business novel, Critical Chain.

Critical Chain doesn’t look at production or logistics but at project management.

Modern project management goes back to the 1950s, when Booz-Allen & Hamilton developed the Program Evaluation and Review Technique, or PERT, with Lockheed for the Polaris missile submarine program, and DuPont developed the Critical Path Method, or CPM, with Remington Rand for plant maintenance projects.

The basic idea behind these methods is to diagram out the various tasks within the larger project, along with their interdependencies and durations.

Two pseudo-tasks, start and finish, make the analysis clearer but don’t represent real work.



The first step in the formal analysis is to compute the early start and early finish dates for each task — the earliest it could start, given all its dependencies, and the earliest it could then end, given its duration — starting with the start pseudo-task and working to the right.



The second step in the formal analysis is to compute the late start and late finish dates for each task — the latest it could finish, without delaying the larger project, and the latest is could then start, given its duration — starting from the finish pseudo-task and working backward to the left.



Once you’ve done all that — or have made a computer do all that — you can see which tasks are on the critical path, with no slack. Any delays to any task on the critical path will delay the larger project. Any delays to any task not on the critical path will not delay the larger project — until all the slack for that task gets used up.

Cuban sees bright future for MMA

Tuesday, September 18th, 2007

In case there was any doubt that the UFC had gone mainstream — Cuban sees bright future for MMA:

Now the 49-year-old billionaire owner of the Dallas Mavericks is ready to step full force into mixed martial arts — both as a promoter of big-budget events and the driving influence behind a fledgling television network he intends to make the premiere destination for MMA-related programming.

Dominated by the wildly popular Ultimate Fighting Championship, which, according to SpikeTV, managed to attract more young men this past Saturday to the tape-delayed broadcast from London, England, than any college football game or NASCAR race could the same day, it’s clear the combat sport has successfully grappled its way into living rooms across America.

“I think the UFC is a unique property that has a unique approach,” Cuban told Sherdog.com during an e-mail interview. “I think Dana White and the Fertittas have done a remarkable job. [But] their model can only support a finite number of athletes, which leaves the door open for us to coexist.

“We certainly won’t be a minor league feeder for them. But I think we would compete minimally for top-end free agents only because UFC locks them up to exclusive deals. I think some fighters would prefer our open approach.”

The initial plan, as Cuban described it, was to pool quality regional MMA organizations such as Las Vegas-based Steele Cage Promotions, which in turn would promote often enough to provide regular programming for HDNet’s “Friday Fight Night” series.

How to back up the truck in the leveraged buyout business

Monday, September 17th, 2007

How to back up the truck in the leveraged buyout business cites the Wall Street Journal on a recent Wharton study:

[A new Wharton] study shows that, on average, leveraged-buyout funds can expect to collect $10.35 in management fees for every $100 they manage. In comparison, slightly more than half as much — $5.41 for every $100 — comes from carried interest [their share of the profits on the actual deals they do]…

The Wharton study draws from a unique trove of data, the actual performance records of a large institutional investor in private-equity funds. That investor shared data from 144 separate buyout funds from 1992 to 2006, with authors Andrew Metrick and Ayako Yasuda, both Wharton professors of finance…

In the 1980s, fledgling private-equity firms — with funds rarely topping a few hundred million dollars — charged investors a fee of 2% to 3% of cash under management. The fees were to “keep on the lights” — to pay the rent and hire assistants — before their funds generated any profit. Since then, multibillion-dollar funds have become common, and that management fee has evolved into a lucrative source of revenue. A $10 billion fund can generate $200 million a year for a private-equity firm just in management fees…

That’s just the beginning though:

LBO funds also get paid “monitoring and exit transaction fees charged to portfolio companies” (fees that vary based on deal exits), plus “entry transaction fees charged to portfolio companies” (fees that are fixed based on deal entries). These fees of course also come out of the shareholders’ pockets, i.e. the investors who invest in the LBO funds. And they add up — in total, another $4.00 for every $100 managed. Which means LBO funds extract total fees of $19.76 for every $100 invested — of which, as noted above, only a little more than a quarter actually comes from carried interest, i.e. their actual economic purpose for existing.

Haystack Syndrome 4

Thursday, September 13th, 2007

In The Haystack Syndrome, which I thought I was done discussing, Goldratt presents a production and marketing problem with a less-than-intuitive solution:



If you read much Goldratt, you know he’s always talking about constraints, which is a clue to how to solve the problem — it’s a thinly disguised linear programming problem.

In this day and age, solving linear programming problems is remarkably easy — if you know how to formulate the problem for Excel’s Solver add-in. This Google spreadsheet lays out the basic problem, but Google hasn’t built a Solver analog into it’s spreadsheet tool just yet.

How To Make Money With Mixed Martial Arts Gyms

Thursday, September 13th, 2007

How To Make Money With Mixed Martial Arts Gyms:

Have you ever heard about Karen Santaniello or her husband, James. James was in construction and Karen in real estate when they jumped into the growing MMA mix. In 2004, James’ construction company was about to tear down the studio where he trained in jiujitsu. The Brazilian jiujitsu instructor Juliano Prado, 34, and Colin Oyama, a 34-year-old MMA instructor at a neighboring gym, proposed a partnership with the Santaniellos to open a new facility. Within three months, the four partners opened No Limits, a 15,000-square-foot MMA gym in Irvine, California.

By the end of 2006, No Limits had outgrown its facility, moved to a 26,000-square-foot building and taken on another partner, Ben Kane. Today, No Limits has roughly 1,000 members, projects 2007 sales of $1.8 million and holds claim to the largest MMA facility in North America.

“We don’t just stick clients on a treadmill,” says Karen. “They are being taught by instructors who are very capable.” Capable, indeed–their instructors have trained MMA stars Randy Couture, Dan Henderson and Tito Ortiz, as well as Olympic gold medal-winning wrestler Rulon Gardner.

Even entrepreneurs without a direct MMA product or service are tapping the market. Todd Greene, founder of HeadBlade, a Culver City, California-based business that makes head-shaving razors and other head-care products, began advertising on UFC ring posts in 2004. At the time, his business was making less than $1 million. “I knew this was going to be a mainstream sport,” says Greene, 40. Today, HeadBlade continues to advertise with the UFC and other MMA organizations and has seen revenue spike to almost $10 million.

How Tim Leatherman outdid the Swiss Army knife

Thursday, September 13th, 2007

As a fan of both Leatherman multi-tools and entrepreneurialism, I enjoyed the story of How Tim Leatherman outdid the Swiss Army knife:

My wife and I decided to travel abroad in 1975. We were young-it was one of those budget trips, and we bought an old Fiat in Amsterdam for $300. I was carrying a Boy Scout-type knife and used it for everything, from slicing bread to making adjustments to the car. But I kept wishing I had a pair of pliers! During the trip — it lasted almost nine months — I had a piece of paper in my pocket where I listed ideas for new products, things I might work on back in the U.S. It was in a hotel room in Tehran that I started sketching a pocketknife that contained pliers.

Once we got back to Portland, I asked my wife if I could build it — just one for me. I told her it would only take a month, and she got a job to support us. I set up shop in the garage and picked up a file and a hacksaw. (I have a degree in mechanical engineering but knew nothing about machining.) My brother-in-law was a machinist, and what he didn’t teach me about metalworking, I had to figure out myself. My month turned into three years. I learned that I’m not a very good inventor. I don’t have much foresight. You know Marconi, who built some of the first radios? I’ve heard that before he picked up a pencil, he had the entire model envisioned in his mind. I’m not that way. It took a few months just to visualize each part of the knife.

The first concept was a knife with a pair of regular pliers, and then a separate needle nose would swing over and be driven by the pliers. Then I got really ambitious and decided to add a feature that would lock the pliers, so that once I’d grab onto something, they would stay clamped. I wanted to put in a hacksaw, but they wear out pretty fast. I even tried to put in a can opener, a flat screwdriver, a leather punch, a pair of scissors, and a Phillips screwdriver. Eventually I ended up with two prototypes.

At that point I filed for a patent. I was hoping for an easy way out, that someone would pay me a million dollars for the patent rights. I thought my most likely prospects would be knife companies, so I brought my prototype to Gerber, a Portland, Ore., knife business. They looked it over and said, “This isn’t a knife, it’s a tool. We’re not in the tool business.” I still thought it was a knife, so I went to the major knife companies, but they all said no. I eventually got the message, and decided that if it’s not a knife, it’s a tool. I visited several tool companies, and they all said, “This isn’t a tool, it’s a gadget. Gadgets don’t sell.”

It took eight years before the tool took off. Read the whole story.

Making Cheaper Solar Cells

Thursday, September 13th, 2007

Heliovolt is Making Cheaper Solar Cells with the $77 million in venture capital it has received:

Heliovolt is one of several startups developing a type of thin-film solar cell that converts light into electricity with a micrometers-thick layer of a copper-indium-gallium selenide (CIGS) semiconductor. Thin-film solar cells are attractive because they could produce electricity cheaper than conventional silicon solar cells. Although thin-film cells produce less electricity per square meter than conventional silicon solar cells do, they make up for this by using orders of magnitude less active material per square meter. This can result in significant savings. For example, generating one watt of electricity requires about 80 cents’ worth of silicon, but it only requires a penny’s worth of a semiconductor used in a thin-film cell, says John Benner, who manages electronic materials for photovoltaics research at the National Renewable Energy Laboratory (NREL), in Golden, CO. (Heliovolt is working with NREL to further develop its cells.)

Return of the Easy Rider

Thursday, September 13th, 2007

Return of the Easy Rider looks at Shimano’s efforts to get more people on bicycles:

The new “Coasting” bikes are a daring attempt by the bike industry to get some of the 161 million Americans who don’t ride back in the saddle. Bike sales in the U.S. have been flat for nearly a decade, hovering between $5.5 billion and $5.9 billion since 1999, according to the National Sporting Goods Assn. Worse, the number of people riding bikes is falling. According to the sporting goods group, 35.6 million Americans over 7 rode a bike at least six times last year, down from 43.1 million in 2005 and 53.3 million in 1996. “We lost a lot more cyclists than we thought,” says David Lawrence, senior manager for product development and marketing at Shimano America Corp., the Japanese bike component manufacturer behind the Coasting gambit. “It wasn’t sustainable.”

The bike industry was blinded by a blip in sales of high-margin, top-end road bikes after Lance Armstrong’s remarkable string of seven Tour de France victories. Sales of those expensive, high-tech marvels of modern engineering stabilized revenues, even as unit sales slid.

And that was Shimano’s motivation to come up with the Coasting concept and sell the idea to bikemakers such as Trek and Giant. For Shimano, Coasting is not just another new product. The company is the Microsoft of the bike industry. Manufacturers install Shimano’s components — gears, derailleurs, crank arms, and the like — on the vast majority of bikes produced. As the bike business goes, so goes Shimano.
[...]
In the process, Shimano learned why people stopped riding. It wasn’t so much that they were out of shape, or too busy or lazy. It was because cycling had become intimidating, something for hard-core athletes who love all the technical minutiae. “Everything had changed in bicycling,” says Shimano’s Lawrence. “It had gone from fun to being a sport, and no one had noticed.”

For boomers, bikes changed from the 10-speed rides on steel frame bikes to 30-speed carbon fiber and titanium machines. Costs rose from a few hundred dollars to thousands. Handlebars, pedals, tires, even seats came in so many varieties that consumers got overwhelmed. And bike shops, filled with workers who fawned over gear, had little time for customers interested in just plain bikes. Yet there was hope for Shimano. “Everyone we talked to, as soon as we talked about bikes, a smile came to their face,” Webster says. And that nostalgia gave Shimano an opening.

With IDEO, Shimano developed a concept for a new bike that had a familiar look and was easy and fun to ride. In fact, riders of Coasting bikes never have to shift gears. To keep things simple, the bike uses Shimano’s automatic shifting technology. There’s a tiny computer on the seat post or tucked under the bottom bracket that triggers a gear change when riders hit 7 mph, and again at 11 mph. The processor is powered by the rotation of the front wheel. In addition to the back-pedaling Coasting brakes, some bikes come with puncture-resistant tires and a chain guard to keep the grease off cyclists’ pants.
[...]
And Shimano also moved to improve the shopping experience. Shimano put bike industry executives who have direct contact with bike-shop staff through empathy training. To understand how uncomfortable many customers feel in bikes stores, the male managers were sent to buy cosmetics at Sephora.

Fear and Loathing at the Airport

Tuesday, September 11th, 2007

Why do we find so much Fear and Loathing at the Airport?

One of the big reasons flying is so miserable is because airlines schedule more flights at desirable times than airports can handle — much as they sell seats to more passengers than their planes can hold. On a typical Tuesday morning in August at New York’s John F. Kennedy International, the airport has enough capacity for around 44 departures between 8 and 9 a.m. But airlines schedule 57, guaranteeing delays, even under perfect conditions.

The carriers are well aware that their commitments to travelers are often impossible to keep, but they make them anyway because they like to give passengers what they want. And everyone prefers to fly in the morning or early evening so they can get in a day of work or play on the day they fly. “We don’t schedule flights at one o’clock in the morning because people don’t want to travel at that time,” says Peter McDonald, chief operating officer of UAL Corp.
[...]
In the short term, the most effective way to solve the congestion problem would be for Congress to authorize auctioning off the right to fly into overburdened airports — a move that would allow the FAA to limit the number of takeoffs. The rights could expire every few years, opening up the market to competitors, while the money raised could pay for airport improvements. Underbidders could schedule more flights at smaller, less crowded airports or at off hours. “If we auctioned off the space at the 10 worst airports, it would go a long way towards fixing the national problem,” says George Donohue, a former FAA official who now teaches engineering at George Mason University.

But the airline industry, which is just now getting back on its feet after a horrible few years of losses, layoffs, bankruptcies, and restructurings, opposes the idea. Auctions would raise costs for the carriers, who have fought their way back to solvency by economizing on customer service. It is now considered unlikely that Congress, which took away the federal bureaucratic authority over routes and pricing when it deregulated the airline industry in 1978, will consider the auction proposal this year. “If you can’t deal with scheduling,” observes former Transportation Dept. inspector general Ken Mead, “you don’t have as much authority as people think.”

As George Donohue, the former FAA official, points out, auctioning off space would fix much of the problem. It’s yet another example of a tragedy of the commons. Each airline wants to schedule as many flights as possible during prime flying times, but an airline does not pay for using up scarce prime-time space.

The article asserts that auctions would raise costs for carriers — and they would, if they stopped there — but the carriers could easily be given credit for the space they’re already using, so that the auctions end up revenue-neutral overall.

Also, it’s a shame that the article notes that carriers “sell seats to more passengers than their planes can hold” without explaining why. It’s not simply because the airlines are evil. Air fares aren’t fair — or don’t seem that way — because, unlike most tangible goods you buy, a flight has very high fixed costs and very low variable costs. Virginia Postrel explains:

The essential problem is matching capacity with demand, which requires making spending decisions far in advance of ticket sales. That may not sound unusual — many businesses have to guess how much product to make — but the problem is harder for airlines than for manufacturers. If they plan for too many passengers, they can’t carry the extra seats in inventory.

“Either you sell the seat for this particular flight for this hour or you don’t sell it,” said Pablo Spiller, an economist at the Haas School of Business at the University of California at Berkeley. “You can’t say, ‘I’ll keep the Thursday, Oct. 4, seat at 5 for next week.’ No, it went away, that seat.”

If planes fly with few passengers because an airline overestimated demand, those flights tend to lose money. For a given flight, the costs of fuel, labor and the aircraft itself are essentially fixed, regardless of how many passengers the plane is carrying. That’s why the airline’s “load factor,” the percentage of seats filled, is such an important indicator of how well it is doing.

When the load factor drops, airlines tend to get into fare wars. Adding another passenger to a given flight costs almost nothing, so any additional revenue will help cover those fixed costs. If one airline has too much capacity, it will sharply reduce fares to fill up its planes. Competitors will drop their fares to match, lest they lose their passengers.

Stay Away From Stocks

Monday, September 10th, 2007



When I first learned about call options, they struck me as something that should appeal to the average investor, because they limit downside risk — and most people don’t mind a volatile upside so much.

As Stay Away From Stocks notes, Boston University’s Zvi Bodie has been recommending “risk-free” investments, like Treasury inflation-protected securities, or TIPS, and — for the daring investor — “out of the money” call options on a market index.

I suppose that matches most people’s risk profile.

Girl Power

Monday, September 10th, 2007

Now this is Girl Power:

At 17 going on 37 (at least), Ashley is very much an Internet professional. In the less than two years since Whateverlife took off, she has dropped out of high school, bought a house, helped launch artists such as Lily Allen, and rejected offers to buy her young company. Although Ashley was flattered to be offered $1.5 million and a car of her choice — as long as the price tag wasn’t more than $100,000 — she responded, in effect, Whatever. :) “I don’t even have my license yet,” she says.

Ashley is evidence of the meritocracy on the Internet that allows even companies run by neophyte entrepreneurs to compete, regardless of funding, location, size, or experience — and she’s a reminder that ingenuity is ageless. She has taken in more than $1 million, thanks to a now-familiar Web-friendly business model. Her MySpace page layouts are available for the bargain price of…nothing. They’re free for the taking. Her only significant source of revenue so far is advertising.

According to Google Analytics, Whateverlife attracts more than 7 million individuals and 60 million page views a month. That’s a larger audience than the circulations of Seventeen, Teen Vogue, and CosmoGirl! magazines combined. Although Web-site rankings vary with the methodology, Quantcast, a popular source among advertisers, ranked Whateverlife.com a staggering No. 349 in mid-July out of more than 20 million sites. Among the sites in its rearview mirror: Britannica.com, AmericanIdol.com, FDA .gov, and CBS.com.

This is ludicrous:

Business associates may forget that she is 17, but Detroit’s Wayne County Probate Court has not. She’s a minor with considerable assets — “business affairs that may be jeopardized,” the law reads — that need protection in light of the rift her sudden success has caused in an already fractious family. In January, a probate judge ruled that neither Ashley nor her parents could adequately manage her finances. Until she turns 18, next June, a court-appointed conservator is controlling Whateverlife’s assets; Ashley must request funds for any expense outside the agreed-upon monthly budget.

Girl Power

Monday, September 10th, 2007

Now this is Girl Power:

At 17 going on 37 (at least), Ashley is very much an Internet professional. In the less than two years since Whateverlife took off, she has dropped out of high school, bought a house, helped launch artists such as Lily Allen, and rejected offers to buy her young company. Although Ashley was flattered to be offered $1.5 million and a car of her choice — as long as the price tag wasn’t more than $100,000 — she responded, in effect, Whatever. :) “I don’t even have my license yet,” she says.

Ashley is evidence of the meritocracy on the Internet that allows even companies run by neophyte entrepreneurs to compete, regardless of funding, location, size, or experience — and she’s a reminder that ingenuity is ageless. She has taken in more than $1 million, thanks to a now-familiar Web-friendly business model. Her MySpace page layouts are available for the bargain price of…nothing. They’re free for the taking. Her only significant source of revenue so far is advertising.

According to Google Analytics, Whateverlife attracts more than 7 million individuals and 60 million page views a month. That’s a larger audience than the circulations of Seventeen, Teen Vogue, and CosmoGirl! magazines combined. Although Web-site rankings vary with the methodology, Quantcast, a popular source among advertisers, ranked Whateverlife.com a staggering No. 349 in mid-July out of more than 20 million sites. Among the sites in its rearview mirror: Britannica.com, AmericanIdol.com, FDA .gov, and CBS.com.

This is ludicrous:

Business associates may forget that she is 17, but Detroit’s Wayne County Probate Court has not. She’s a minor with considerable assets — “business affairs that may be jeopardized,” the law reads — that need protection in light of the rift her sudden success has caused in an already fractious family. In January, a probate judge ruled that neither Ashley nor her parents could adequately manage her finances. Until she turns 18, next June, a court-appointed conservator is controlling Whateverlife’s assets; Ashley must request funds for any expense outside the agreed-upon monthly budget.