As consumers, we are spoiled by how easy our phones are to use, Austin Vernon notes, and critics expect the military to have software as capable as our phones:
If you examine the numbers, it quickly becomes apparent that the military can’t afford iPhone-level software. Apple, Google, Microsoft, and Facebook had combined operating expenses of over $600 billion in 2021. The military’s total budget is around $750 billion.
The mass of all the physical products these companies sell is probably less than one Ford-class aircraft carrier, and the number of SKUs is relatively limited. And remember, a defining feature of the software business is that marginal cost is near zero. It costs about the same to design high-quality software for 100 F-35s as for 200 million copies of the plane.