General Magic had a right to any IP developed by employees

Monday, June 1st, 2026

Inside the Box by David EpsteinGeneral Magic was already in trouble, David Epstein explains (in Inside the Box), when a tech-support guy named Pierre Omidyar used his free time and personal website to start AuctionWeb:

General Magic had a right to any IP developed by employees, so Omidyar dutifully showed the company’s lawyer that his site was generating traffic, connecting people, and facilitating commerce. Isn’t that what General Magic wanted to do? But they were already too committed to the partners of the gigantic Alliance and to a proprietary e-commerce network to change direction, even though the explosion of the internet should have completely altered their plans. General Magic passed on AuctionWeb. Omidyar, who didn’t have a business bank account and had been collecting checks in a pile at his desk, kept it going. He left General Magic, and changed the name of his site to eBay.

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