The emergence of the middle class was associated with the rise of liberalism and its belief in the supremacy of the individual:
John Locke (1632–1704) is considered to be the “father of liberalism,” but belief in the individual as the ultimate moral arbiter was already evident in Protestant and pre-Protestant thinkers going back to John Wycliffe (1320s–1384) and earlier. These are all elaborations and refinements of the same mindset.
Liberalism has been dominant in Britain and its main overseas offshoot, the United States, since the 18th century. There is some difference between right-liberals and left-liberals, but both see the individual as the fundamental unit of society and both seek to maximize personal autonomy at the expense of kinship-based forms of social organization, i.e., the nuclear family, the extended family, the kin group, the community, and the ethnie. Right-liberals are willing to tolerate these older forms and let them gradually self-liquidate, whereas left-liberals want to use the power of the State to liquidate them. Some left-liberals say they simply want to redefine these older forms of sociality to make them voluntary and open to everyone. Redefine, however, means eliminate. If you make a community truly “open” it will eventually become little more than a motel: a place where people share space, where they may or may not know each other, and where very few if any are linked by longstanding ties — certainly not ties of kinship.
For a long time, liberalism was merely dominant in Britain and the U.S. The market economy coexisted with kinship as the proper way to organize social and economic life. The latter form of sociality was even dominant in some groups and regions, such as the Celtic fringe, Catholic communities, the American “Bible Belt,” and rural or semi-rural areas in general. Today, those subcultures are largely gone. Opposition to liberalism is for the most part limited, ironically, to individuals who act on their own.