Think Inside the Box

Wednesday, July 10th, 2013

Think inside the box, Drew Boyd and Jacob Goldenberg recommend — although I’m not sure that really characterizes their suggestions:

  • Remove seemingly essential elements.
  • Bring together unrelated tasks or functions.
  • Copy a component and then alter it.
  • Separate the components of a product or service and rearrange them.
  • Make the attributes of a product change in response to changes in another attribute or in the surrounding environment.

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