Startups in 13 Sentences

Monday, February 23rd, 2009

Paul Graham offers 13 sentences of wisdom for startups:

  1. Pick good cofounders.
    Cofounders are for a startup what location is for real estate. You can change anything about a house except where it is.
  2. Launch fast.
  3. Let your idea evolve.
  4. Understand your users.
  5. Better to make a few users love you than a lot ambivalent.
  6. Offer surprisingly good customer service.
  7. You make what you measure.
  8. Spend little.
  9. Get ramen profitable.
    “Ramen profitable” means a startup makes just enough to pay the founders’ living expenses.
  10. Avoid distractions.
    Nothing kills startups like distractions. The worst type are those that pay money: day jobs, consulting, profitable side-projects.
  11. Don’t get demoralized.
  12. Don’t give up.
  13. Deals fall through.

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