I love this line from Alan Deutschman’s Hollywood Business:
Hollywood’s moguls know they’re in big trouble when the single most powerful person in the industry today is Wal-Mart CEO H. Lee Scott Jr.
Why is Wal-Mart so important to Hollywood?
The theatrical release has become a loss leader to promote the studios’ real moneymaker, the DVD, which in turn often serves as a loss leader for Wal-Mart to draw in shoppers.