The Church of Electronic Culture

Thursday, February 2nd, 2017

Long before there were hackers and makers, there were tinkerers, and long before magazines like Wired and Mondo 2000 pushed a vision of the cyber-future, magazines like Amazing Stories and Science Wonder Stories pushed a vision of the electronic future. Hugo Gernsback was the tinkerer who coined the term scientifiction and published many of the magazines that blended science and fiction:

First, though, he was a radio man, immersed in and obsessed with the new technology of wireless communication. He was an inventor in the turn-of-the-century generation inspired by Thomas Edison; among his eighty patents are “Radio Horn”; “Detectorium”; “Luminous Electric Mirror”; “Ear Cushion” (for telephone receivers); “Combined Electric Hair Brush and Comb” (“may also be used as a massage instrument”). He formed the first radio hobbyist group, the Wireless Association of America, when he was twenty-five years old, and incorporated its successor, the Radio League of America, six years later; created Radio News magazine; and started one of New York’s first stations, WRNY, broadcasting from atop the Roosevelt Hotel on Madison Avenue. The station and the league promoted the magazine, and the magazine promoted the station and the league, and all promoted Gernsback. He was an evangelist for the church we might call electronic culture. Most of us are its parishioners nowadays, with our magic boxes.

Gernsback left a trail of technical writings, patents, interviews, newspaper clippings, and prophetic essays, and the best of these have now been gathered into a beautifully illustrated compendium and sourcebook titled The Perversity of Things: Hugo Gernsback on Media, Tinkering, and Scientifiction, by Grant Wythoff, a Columbia University historian of media studies.

Hugo Gernsback wearing his Isolator

Born Hugo Gernsbacher, the son of a wine merchant in a Luxembourg suburb before electrification, he started tinkering as a child with electric bell-ringers. When he emigrated to New York City at the age of nineteen, in 1904, he carried in his baggage a design for a new kind of electrolytic battery. A year later, styling himself in Yankee fashion “Huck Gernsback,” he published his first article in Scientific American, a design for a new kind of electric interrupter. That same year he started his first business venture, the Electro Importing Company, selling parts and gadgets and a “Telimco” radio set by mail order to a nascent market of hobbyists and soon claiming to be “the largest makers of experimental Wireless material in the world.”

His mail-order catalogue of novelties and vacuum tubes soon morphed into a magazine, printed on the same cheap paper but now titled Modern Electrics. It included articles and editorials, like “The Wireless Joker” (it seems pranksters had fun with the new communications channel) and “Signaling to Mars.” It was hugely successful, and Gernsback was soon a man about town, wearing a silk hat, dining at Delmonico’s and perusing its wine list with a monocle.

Public awareness of science and technology was new and in flux. “Technology” was barely a word and still not far removed from magic. “But wireless was magical to Gernsback’s readers,” writes Wythoff, “not because they didn’t understand how the trick worked but because they did.” Gernsback asked his readers to cast their minds back “but 100 years” to the time of Napoleon and consider how far the world has “progressed” in that mere century. “Our entire mode of living has changed with the present progress,” he wrote in the first issue of Amazing Stories “and it is little wonder, therefore, that many fantastic situations — impossible 100 years ago — are brought about today.”

So for Gernsback it was completely natural to publish Science Wonder Stories alongside Electrical Experimenter. He returned again and again to the theme of fact versus fiction — a false dichotomy, as far as he was concerned. Leonardo da Vinci, Jules Verne, and H. G. Wells were inventors and prophets, their fantastic visions giving us our parachutes and submarines and spaceships. “In time to come,” he wrote in one editorial, “there is no question that science fiction will be looked upon with considerable respect by every thinking person.” He declared, and believed, that science fiction would be the true literature of the future.

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