Being famous in the age of social media means you can have a giant tour bus with your face on it and a line of screaming teenage fans, even if no one else in the world cares:
Jack and Jack — as their Vine fans affectionately call them — represent your classic new millennial celebrities. [...] At the end of their junior year in high school, they started filming Vines together as a comedy duo, without bigger intentions of fame. But one breakout clip of theirs — “The Nerd Vandals” — went viral. That was all it took to get the celebrity train going.
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After that clip, Johnson and Gilinsky’s fan base started growing of its own volition. They had 1,000 followers when Jack Johnson went away to summer camp, and when he returned they hit 25,000. Now, roughly a year later, they’re up to 4.4 million followers on Vine, half a million subscribers on YouTube, and more than a million followers apiece on Instagram.
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At the time of publishing this story, their biggest hit, “Tides,” is currently number 7 on the iTunes charts, behind Taylor Swift’s “Shake It Off” and newcomer Meghan Trainor’s surprise summer hit “All About that Bass.” The only other artists in front of Johnson and Gilinsky are major names like Maroon 5 and Ariana Grande. In other words, the two teen boys are killing it.
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“It’s so weird,” Johnson says. “We have this fan base of millions of teenage girls, but no one knows it. It stays between these teenage girls.”