Fast Company has just discovered The Anti-PDA:
At first glance, a Moleskine couldn’t be simpler: a plain black cover encasing plain or ruled pages, available in a variety of sizes. But a closer look reveals several doodad-y details — a built-in bookmark, an elastic strap, an expandable inner pocket — that combine to create the feel of a gadget. Perhaps more important, Moleskines, which cost around $10 for pocket versions, are being marketed as the ‘legendary notebook of European artists and intellectuals,’ originally manufactured by ‘small French bookbinders’ and favored by the likes of Hemingway, Matisse, and Picasso — all of which imbues the booklets with an air of romantic sophistication and creativity.