Tough Love

Tuesday, May 11th, 2004

As Tough Love points out:

In the early days of the Web, online dating was pretty much blind dating.

Digital cameras weren’t around yet, and scanners were hardly common. This gave early on-line dating a very different feel from modern on-line dating:

Andrea Baker, an associate professor of sociology at Ohio University’s Lancaster campus who studies online dating, says that many of the early users tended to be “people who accepted that you would get to know someone through writing first and then exchange pictures by snail mail.” She said many of the users of the services she interviewed said appearance wasn’t important to them.

Also, some people were reluctant to post photos because they perceived online dating as embarrassing or potentially dangerous, says Trish McDermott, Match.com’s vice president of romance, who has been at the company since 1995.

Digital cameras made on-line dating much more popular:

The years “2001 and 2002 were really when we started seeing the category legitimize,” says Match.com’s Ms. McDermott. “People began talking about the fact that they were using online dating services, which we really didn’t hear in the 90s. The curtain was lifted.”

Overall, the online dating industry took in $450 million in 2003, up from $302.1 million in 2002 and $72 million in 2001, according to comScore Networks and the Online Publishing Association. For the first six months of last year, the most recent data available, revenue was $214.3 million.

I knew I should’ve started my own matchmaking site back in 1999…

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