Age Gain Now Empathy System

Wednesday, February 9th, 2011

MIT’s AgeLab has produced the Age Gain Now Empathy System, or Agnes, to help product designers and marketers better understand older adults and create innovative products for them:

At first glance, it may look like a mere souped-up jumpsuit. A helmet, attached by cords to a pelvic harness, cramps my neck and spine. Yellow-paned goggles muddy my vision. Plastic bands, running from the harness to each arm, clip my wingspan. Compression knee bands discourage bending. Plastic shoes, with uneven Styrofoam pads for soles, throw off my center of gravity. Layers of surgical gloves make me all thumbs.

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