Donald Pittenger reviews a new book on the controversial J.C. Leyendecker(1874-1951), creator of the Arrow Collar/Arrow Shirt man and “more Saturday Evening Post covers than Norman Rockwell”:
Both the book and Leyendecker are controversial. Leyendecker was almost surely (evidence is circumstantial, but strong) a closet homosexual who lived with Charles Beach, the main model for the Arrow advertisements (that’s him in the book cover illustration, above). In this autobiographical book, his fellow New Rochelle resident Norman Rockwell devotes Chapter 9 to Leyendecker’s odd living arrangement that included his brother, illustrator F.X. Leyendecker who died of dissipation in 1924, and never-married sister Mary who left the mansion shortly after F.X.’s death. Eventually Beach gained control of most household affairs, turning an already shy Joe Leyendecker into a recluse.
