Esther Snyder, the founder of In-N-Out Burger, passed away Friday, Fast Company notes.
In-N-Out always did things a little bit diff’r'nt. For instance, they have a tiny menu with a bunch of “secret” off-the-menu options:
Animal Style – bun is grilled with mustard, sauteed onions instead of raw, pickles, extra “special sauce”Wish Burger – no meat, i.e. veggie burger
Protein Style – lettuce wrapped around the burger instead of a bun
Flying Dutchman – two meat patties with two slices of cheese; that’s it
Double Meat – Double Double without cheese
4×4 – 4 meat patties with 4 slices of cheese
2×4 – 2 meat patties with 4 slices of cheese
Grilled Cheese – cheeseburger, sans meat
As a privately held company and not a franchise, they’ve always been able to infuse their personal values into their product — by printing Bible phrases on their packaging:
Revelation 3:20 (burger wrappers): Behold, I stand at the door, and knock: if any man hear my voice, and open the door, I will come in to him, and will sup with him, and he with me.John 3:16 (soda cups): For God so loved the world that he gave his only Son, that whoever believes in him should not perish but have eternal life.
Proverbs 3:5 (milkshake cups): Trust in the Lord with all thine heart; and lean not unto thine own understanding.
Nahum 1:7 (Double-Double wrapper): The LORD is good, a stronghold in the day of trouble; he knows those who take refuge in him.