‘Oprah’ Is Attracting Young, Female Viewers To TV in Saudi Arabia

Thursday, December 1st, 2005

Oprah is, apparently, unstoppable. ‘Oprah’ Is Attracting Young, Female Viewers To TV in Saudi Arabia:

More than a year after the pan-Arab satellite station MBC started broadcasting ‘Oprah’ on its channel 4, it made a discovery: The show’s ratings were higher than those of any other English-language show. The interest was coming from an untapped audience in the largest country in their coverage area: young Saudi Arabian women. And what these young women wanted was even more ‘Oprah,’ as well as other programs like it.

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