I like beer, I like fruit, and I like caffeine, but I don’t want them all mixed together in one “malternative” concoction. Yahoo! News – Anheuser-Busch to Debut Souped-Up Beer explains:
In an effort to revive flattening sales and attract new drinkers, Anheuser-Busch is unveiling a new concoction — a fruity-smelling beer, spiked with caffeine, guarana and ginseng.The world’s largest brewer said Monday its planned offering — pronounced B-to-the-E, with the “E” denoting something “extra” and shown as an exponent of B — should appeal to 20-something consumers looking for something zippy in their highly social, fast-paced lifestyles.