Yahoo! News – GM Pulls ‘Jack Flash’ Corvette Ad

Wednesday, August 25th, 2004

Some people don’t “get” the latest ‘vette ad. From Yahoo! News – GM Pulls ‘Jack Flash’ Corvette Ad:

Protests from seven safety groups prompted General Motors Corp. to pull a television ad that shows a young boy driving a Corvette sports car so recklessly that it goes airborne, officials of the automaker said on Wednesday.

The ad, featuring the Rolling Stones song “Jumpin’ Jack Flash,” has aired repeatedly during the Olympics. The groups, including Consumers Union and the Center for Auto Safety, complained that it was “the most dangerous” spot they have seen in recent years.

Directed by singer Madonna’s husband Guy Ritchie, the spot shows a boy’s daydream of racing the Corvette through downtown streets and through a construction pipe. The safety groups said in a letter to GM released on Wednesday that the spot could encourage children to take their parents’ cars for a drive.

My hat’s off to Mr. Ritchie.

Leave a Reply