Avon managed to turn market research into free advertising with this “news” story. Brazilian Women Vainest in World:
Brazilian women care more about their appearance than any other women in the world, with half prepared to undergo plastic surgery to keep their looks, a recent study shows.In Brazil, where being called “vain” is often a compliment suggesting self-respect, 86 percent of women said they tried extremely hard to improve their looks compared with an average of 67 percent worldwide, according to the 2003 global women’s survey by cosmetics company Avon.
Ninety percent of Brazilian women classified beauty products as an essential rather than a luxury, compared with an average of 77 percent worldwide, Avon said, citing its survey of 21,000 women in 24 countries.
I enjoyed Avon’s politically correct take:
Avon’s official explanation for Brazilian womens’ beauty conciousness was their struggle to enter a job market where they are still well under-represented in many fields.“It’s important to look good, and feel good if you want to confront the male-dominated executive world,” said Marcia Gonsales, planning and marketing director at Avon Brazil.