Some Commercials Strike Wrong Note With Viewers

Tuesday, June 24th, 2003

Everyone hates Carrot Top, right? Maybe not, according to Some Commercials Strike Wrong Note With Viewers:

AT&T has a different view. Carrot Top has made more than 50 commercials for the 1-800-CALL-ATT calling service, and is now in his third year as its pitchman. AT&T says research indicated that the consumers it wants to use the service — young adults ages 18 to 24 — have an affinity for irreverent spokespeople. Within a week of its first campaign featuring Carrot Top, AT&T says, the company noticed an upswing in calling.

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