Where To Get Rich

Wednesday, November 5th, 2003

From Where To Get Rich:

What do these towns have in common: Albuquerque, Austin, Bentonville, Dayton, Denver, Omaha, Racine and Tacoma? They are the birthplaces of firms that created 17 of the top 25 personal fortunes in this year’s FORBES 400 list.
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There is a funny American myth that you have to go to big places such as New York or California to make your fame and fortune. Maybe fame. But fortune, as this year’s FORBES 400 shows, is more often found off the beaten track.

Best place to make a future FORBES 400 fortune? Start with this proposition: The most valuable natural resource in the 21st century is brains. Smart people tend to be mobile. Watch where they go! Because where they go, robust economic activity will follow.

If you agree, then put your chips on cities that: a) attract smart people; and b) are low-cost enough to incubate a business so it won’t need much outside capital, which is dilutive to wealth building. In other words, look for cities with these attributes:

  • Universities
  • Stellar K-12 education
  • Capital for experimentation
  • Capital for business risk
  • Low taxes and light regulations
  • Love of creative mess
  • Inclusive optimism
  • Respect for the risk taker

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