Smith & Wesson Sets Sights on Clothes, Home Decor

Tuesday, October 14th, 2003

On Sunday, in the Charleston airport, I spotted a “Smith & Wesson” decal on a police officer’s bicycle. I wasn’t sure if it was a joke or if Smith & Wesson started making bikes. They started making bikes — and much, much more. From Smith & Wesson Sets Sights on Clothes, Home Decor:

Smith & Wesson Holding Corp., parent of the legendary 151-year-old handgun maker, is branching out into home decor, clothing and jewelry with a new catalog, just in time for Christmas.

The Scottsdale, Arizona-based company hopes the catalog, called Crossings by Smith & Wesson, will expand the gun maker’s consumer base and product offerings. The company already sells hunting gear such as binoculars and scopes, and has licensing deals for products ranging from bicycles to golf clubs.

The Smith & Wesson website doesn’t seem to have any “lifestyle” merchandise beyond the clothing section.

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