World's Fastest Way to Kill Yourself

I've been wondering why no one has introduced an electric street bike, like a two-wheeled Tesla. Now it looks like someone has developed a ludicrously fast electric drag-racing bike, and Christopher Null calls it the World's Fastest Way to Kill Yourself:

I'm a big proponent of electric vehicles, and I lust after the Tesla Roadster as much as anyone else. But lately, new battery and ultracapacitor technology has gotten inventors a little greedy. Enter Bill Dube, a scientist who devised an electric motorcycle he calls the KillaCycle... which can go from 0 to 60 in 0.97 seconds. Just how "killa" is it? So killa it smashed Dube into a minivan when he tried to demonstrate its awesome speed at this week's Wired NextFest.

A little part of me wonders, Is this a brilliant marketing ploy?