His list of things parents for some reason don’t like does not inspire strong confidence that “rigor” in this text really means more than “the more kids work, the better an ego trip for Those Who Cannot Do is”. More work being done does not guarantee it being efficient or useful at all.

Homework in itself naturally leads to questions like «then what you guys are for?», not entirely unreasonable. Once we remember that when the grades for it actually matter, homework will probably be done by the parents as often as not… It just adds to the pile of BS.

What this discrepancy between nodding and angry emails means in practice? They for some reason did not bother to get into any practical details between «easy to sell prospective parents with rhetoric about» and documents being filled. While the parents expected everything this crowd said to be no more than meaningless advertising babble anyway.

Or, the whole setup started in a bog, and neither party could be arsed to drag it out, then both complain that hey, this deal stinks.