The comics themselves allow the writers to get their SJW cred, maybe push their agenda onto stupid 14-year-olds, and, in a more practical sense, they think, wrongly, they can expand the market and capture the non-White half of young people. I strongly doubt it. Cultural differences, interest levels in reading, and changes make that media much less popular. Most younger people, including teens, prefer manga or anime anyway, where almost everyone is White or Japanese.

They’ll survive, eking out a living on movie-viewer attention and in specialty bookstores, but they’ll never grow big again, and both Marvel and DC’s money will come from movies.

In most respects, the traditional superhero story is long over, most of the narrative structure makes less sense year by year. As I explained to some younger friends, twentyish geeks, Old Marvel and DC is silly. No one robs banks since its too hard to handle that much cash, newspapers are mostly obsolete, the Italian Mafia is much less powerful, and “real” Batman would be a rich White dude beating up Blacks and Latinos.