If one believes this model of selling student data (in particular: skills/quality estimates) will be somehow restricted to “online educators”, one will be surprised to find out when it is not. Student data of this sort is already widely and frequently shared, albeit informally.

Universities, as would any other starving organism, will seek to commoditize this data as soon as practically possible. Best they gobble down this meal before the government-funded meal truck drives off: JP Morgan has already pulled support for any kind of student loans back to “existing customers only”. Not going to be too long before the cracks in brick-and-mortar universities appear.