More than three million “Frozen” role-play dresses have been sold this year in North America:
Disney Consumer Products, which released that “Frozen” nugget on Tuesday — an unusual step for the company — did not disclose corresponding dollar sales. The princess dresses, frilly in light blue for the character Elsa, earthier tones for her sister, Anna, sell for $49.95 to $99.95 at Disney Stores.
According to the National Retail Federation’s 2014 Halloween consumer survey, an estimated 2.6 million children dressed up as one of the characters from “Frozen,” an animated musical that took in $1.3 billion at the global box office.
The federation estimated that 3.4 million children dressed up as princesses of some type; the most popular costume for boys was Spider-Man — also a Disney-owned property — with 2.6 million.