Algorithmic trading is trickling down to individual investors:
Armed with $4.5 million in funding, the 2011 Harvard grad recently launched a Web-based platform called Rizm, designed to let individual investors with no coding skills build computer programs that select and trade stocks automatically, similar to the trading programs used by quant funds and high-frequency trading firms.
The pitch: For $99 per month investors get quick cloud access to sophisticated algorithm-building tools and the capability to back-test strategies. You can easily generate rapid-fire executable trades, sans emotion, and place them with an e-broker. Suddenly the notion of blasting out math-driven trades like über-successful quant hedge funds, such as James Simons‘ Renaissance Technologies, are a few clicks away.