Behind the Hit iPhone Game “The Walking Dead”

Saturday, January 5th, 2013

Telltale Games’ The Walking Dead has been declared “game of the year” by a number of sites and has sold many “episodes“:

Telltale sells the game in “episodes” — five in all — for three gaming platforms: the Xbox 360, PC and the iPhone/iPad, where it’s especially resonating with swipe- and touch-based mechanics.

Since launching the first episode in April, players have purchased more than 8.5 million episodes, said Telltale CEO Dan Connors. At about $5 per episode, that’s roughly more than $40 million in sales, not including any promotions. Each episode ends on cliffhangers, enticing the player to buy the next one, Connors said.

About a quarter of those sales are happening on the iPhone and iPad, Connors said. That’s the fastest growth for “The Walking Dead” among platforms, underscoring how important mobile devices are becoming in the eyes of game publishers.

First one’s free…

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