The irreverent marketers at Brew Dog bring you Never Mind The Anabolics!
It is about time the greatest sporting event on the planet was not sponsored by fast food companies, sugary fizzy drinks producers or monolithic multi-national brewers. A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse).
So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time increase the chances of winning.
This is Never Mind the Anabolics. A 6.5% India Pale Ale infused with creatine, guarana, ginseng, gingo, maca powder, matcha tea and kola nut.
Why waste time training hard? This little beauty does the hard work for you. Guaranteed to boost your sporting ability in an almost completely legal way. Most of the performance enhancing additives we infused into this ale are banned for professional athletes. But winning by any possible means is the name of the game here.