Singapore’s Changi is arguably the world’s most fabulous airport:
Since it opened in 1981, the airport has notched more than 370 “best” awards world-wide from travel trade groups and publications. A look at its operations reveals much about how to run a top-notch airport—and ways other airports could improve.
The airport offers amenities found elsewhere only in airlines’ fancy lounges for premium passengers. There are comfortable areas for sleeping or watching TV, premium bars, work desks and free Internet. A nap room is about $23 for three hours; a shower can be had for $6. If you want to put your feet in a tank with tiny fish that eat dead skin, that’s $17 for 20 minutes.
The pool is free to guests of the airport’s in-transit hotels; otherwise it’s about $11 a person. A bus tour of Singapore is offered free by the airport. The tour is arranged so that passengers don’t have to clear immigration—the airport retains passports so passengers don’t run off.
Simple steps matter, like minimizing annoying announcements and honking carts and instead playing soothing music to reduce stress. Placing rival currency-exchange booths and clothing stores side-by-side stimulates competition. Touch screens in bathrooms let travelers send text messages to supervisors when toilet paper runs out, for example.
Changi figures such perks entice passengers to spend more money at the airport and select Singapore over other connecting hubs. About 750,000 square feet of concession space—approximately the size of a suburban shopping mall—provides 50% of the airport’s revenue, helping to pay for amenities and keep down costs to airlines. The airport says its merchants recorded $1 billion in retail sales last year.
A four-story amusement-park type slide is even tied into retail. If you want to use the slide, you have to have a receipt from an airport merchant showing roughly $8 and up in purchases. Without that, you can only ride the bottom 1½ stories of the slide.
Terminal 3, the largest, opened in 2008 with skylights, a wall of windows and an interior wall covered in plants rotated out of the airport’s greenhouse. It is a city unto itself: dry cleaners, medical center with everything from dental care to fertility treatments, a grocery store, pharmacy, flower shop, jewelry stores, clothing stores and an indoor amusement park for kids with a balloon bounce house.