This has always been a nation of builders

Wednesday, July 21st, 2010

This is a powerful ad; I want to believe it:

I can’t imagine that images of heavy industry and construction and call-outs to cotton gins, Colt revolvers, and war-time Jeeps play well on the coasts though.

(Hat tip to Cameron Schaefer.)


  1. Buckethead says:

    What’s even more amazing is that the song playing in the background is, “God’s Gonna Cut You Down” by Johnny Cash. I imagine that would impress the coasts even less.

  2. Buckethead says:

    And if you haven’t heard that song, go do so immediately.

  3. Graham J. says:

    I could live in any state on the East Coast, could never imagine doing so anywhere else in the country, and I loved this ad.

    It’s about America, for chrissakes.

  4. Isegoria says:

    If you’re reading this blog, I suspect that notions of left and right, red and blue, don’t quite apply to you — you can enjoy espresso, hybrid vehicles, manufacturing, and firearms. That said, I would not recommend marketing the Chevy Volt using the same emotional triggers they just used for the Jeep Grand Cherokee.

  5. Siddhartha Vicious says:

    “And if you haven’t heard that song, go do so immediately.”

    I had not heard it. Now I have. Thank you for telling me.

  6. Siddhartha Vicious says:

    Graham, I’ve spent most of my life in Pennsylvania, but have also lived in Colorado, California (danged hippie) with a large chunk of time in Alaska.

    Given my choice, I will pick Alaska.

  7. Graham J. says:

    Oh yeah, different strokes for different folks and all that. I’m just saying it doesn’t matter where you’re from, that’s a nice ad that mildly reminds you why America is so awesome.

    Also, if you never saw the Levi’s ad set to a Walt Whitman poem, it looks nihilist but is really quite moving — and there’s a good chance that that’s Whitman’s voice itself on a wax cylinder recording.

  8. Isegoria says:

    That Levi’s Go Forth spot strikes me as the blue-state counterpart to the Jeep builders spot. You don’t have to be rabidly left- or right-wing to enjoy one or the other, but one celebrates diversity and shirtless youths, while the other celebrates grown men building things.

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