Steve Jobs has said that real artists ship. Paul Graham looks at the other half of that maxim:
One of the differences between big companies and startups is that big companies tend to have developed procedures to protect themselves against mistakes. A startup walks like a toddler, bashing into things and falling over all the time. A big company is more deliberate.
The gradual accumulation of checks in an organization is a kind of learning, based on disasters that have happened to it or others like it. After giving a contract to a supplier who goes bankrupt and fails to deliver, for example, a company might require all suppliers to prove they’re solvent before submitting bids.
As companies grow they invariably get more such checks, either in response to disasters they’ve suffered, or (probably more often) by hiring people from bigger companies who bring with them customs for protecting against new types of disasters.
It’s natural for organizations to learn from mistakes. The problem is, people who propose new checks almost never consider that the check itself has a cost.
Every check has a cost. For example, consider the case of making suppliers verify their solvency. Surely that’s mere prudence? But in fact it could have substantial costs. There’s obviously the direct cost in time of the people on both sides who supply and check proofs of the supplier’s solvency. But the real costs are the ones you never hear about: the company that would be the best supplier, but doesn’t bid because they can’t spare the effort to get verified. Or the company that would be the best supplier, but falls just short of the threshold for solvency — which will of course have been set on the high side, since there is no apparent cost of increasing it.
Whenever someone in an organization proposes to add a new check, they should have to explain not just the benefit but the cost. No matter how bad a job they did of analyzing it, this meta-check would at least remind everyone there had to be a cost, and send them looking for it.
If companies started doing that, they’d find some surprises. Joel Spolsky recently spoke at Y Combinator about selling software to corporate customers. He said that in most companies software costing up to about $1000 could be bought by individual managers without any additional approvals. Above that threshold, software purchases generally had to be approved by a committee. But babysitting this process was so expensive for software vendors that it didn’t make sense to charge less than $50,000. Which means if you’re making something you might otherwise have charged $5000 for, you have to sell it for $50,000 instead.
The purpose of the committee is presumably to ensure that the company doesn’t waste money. And yet the result is that the company pays 10 times as much.
Let’s get to where he addresses Jobs’ maxim:
At big companies, software has to go through various approvals before it can be launched. And the cost of doing this can be enormous — in fact, discontinuous. I was talking recently to a group of three programmers whose startup had been acquired a few years before by a big company. When they’d been independent, they could release changes instantly. Now, they said, the absolute fastest they could get code released on the production servers was two weeks.
This didn’t merely make them less productive. It made them hate working for the acquirer.
Here’s a sign of how much programmers like to be able to work hard: these guys would have paid to be able to release code immediately, the way they used to. I asked them if they’d trade 10% of the acquisition price for the ability to release code immediately, and all three instantly said yes. Then I asked what was the maximum percentage of the acquisition price they’d trade for it. They said they didn’t want to think about it, because they didn’t want to know how high they’d go, but I got the impression it might be as much as half.
They’d have sacrificed hundreds of thousands of dollars, perhaps millions, just to be able to deliver more software to users. And you know what? It would have been perfectly safe to let them. In fact, the acquirer would have been better off; not only wouldn’t these guys have broken anything, they’d have gotten a lot more done. So the acquirer is in fact getting worse performance at greater cost. Just like the committee approving software purchases.
And just as the greatest danger of being hard to sell to is not that you overpay but that the best suppliers won’t even sell to you, the greatest danger of applying too many checks to your programmers is not that you’ll make them unproductive, but that good programmers won’t even want to work for you.
Steve Jobs’s famous maxim “artists ship” works both ways. Artists aren’t merely capable of shipping. They insist on it. So if you don’t let people ship, you won’t have any artists.