The Brash Programmers at 37signals Will Tell You: Keep It Simple, Stupid — and reap the rewards:
When he released Basecamp in February 2004, Fried expected the monthly subscription fees, which today range from $12 to $149, to generate sales of $5,000 a month by the end of Basecamp’s first year; they reached that target in six weeks. Five months later, Hansson packaged his Ruby shortcuts and released them as Ruby on Rails, which started winning converts almost immediately.
Rails has continued its run of popularity; over the years, tens of thousands of programmers have used it to create countless online applications, including podcasting service Odeo and microblogging phenomenon Twitter. And Basecamp, 37signals’ Rails-powered, easy-to-use online collaboration software, boasts more than 2 million account holders. Signal vs. Noise, the 37signals blog, pulls in 75,000 readers a day.