How to Prototype a Game in Under 7 Days

Kyle Gabler, Kyle Gray, Matt Kucic, and Shalin Shodhan share the lessons they learned as part of the Experimental Gameplay Project at Carnegie Mellon's Entertainment Technology Center and explain How to Prototype a Game in Under 7 Days. They even provide a Handy Cut-Out List summarizing their points:

Setup: Rapid is a State of Mind

• Embrace the Possibility of Failure - it Encourages Creative Risk Taking
• Enforce Short Development Cycles (More Time != More Quality)
• Constrain Creativity to Make You Want it Even More
• Gather a Kickass Team and an Objective Advisor – Mindset is as Important as Talent
• Develop in Parallel for Maximum Splatter

Design: Creativity and the Myth of Brainstorming

• Formal Brainstorming Has a 0% Success Rate
• Gather Concept Art and Music to Create an Emotional Target
• Simulate in Your Head – Pre-Prototype the Prototype

Development: Nobody Knows How You Made it, and Nobody Cares

• Build the Toy First
• If You Can Get Away With it, Fake it
• Cut Your Losses and "Learn When to Shoot Your Baby in the Crib"
• Heavy Theming Will Not Salvage Bad Design (or "You Can't Polish a Turd")
• But Overall Aesthetic Matters! Apply a Healthy Spread of Art, Sound, and Music
• Nobody Cares About Your Great Engineering

General Gameplay: Sensual Lessons in Juicy Fun

• Complexity is Not Necessary for Fun
• Create a Sense of Ownership to Keep 'em Crawling Back for More
• "Experimental" Does Not Mean "Complex"
• Build Toward a Well Defined Goal
• Make it Juicy!