Wired News: Narrowcasting Your Show

Narrowcasting Your Show looks at some "long tail" TV startups:

Ken Lipscomb, chief executive of the Atlanta-based company, says DaveTV will offer more than 100 channels featuring 100,000 hours of licensed programming, much of it specialized fare such as illegal street racing and bedtime stories read by an on-screen narrator.

The hog video will be on the company's 'bbq' channel, featuring more than 1,000 barbecue-related programs. Initially, DaveTV will only be available for viewing on a computer. But the company promises a set-top box for about $200 that will allow downloads to be played on televisions.

Also getting into the act, a company called Brightcove Networks will let customers avoid buying a separate set-top box and instead link their TVs to newer computers that run Microsoft Windows Media Center software.