Turn Hollywood Secrets into Blockbuster Sales

Monday, August 30th, 2004

Turn Hollywood Secrets into Blockbuster Sales is a fairly lackluster article on using “Hollywood secrets” to improve your PowerPoint presentations — but it opens with a fairly insightful (if hokey) revelation: you, in the audience, are the star, as far as Hollywood is concerned:

One Hollywood secret is that the ultimate goal of any movie is to make you feel like you’re a star. To the degree that a film makes you feel like you’re the one on screen, is the degree to which it is successful. That’s because audience empathy translates into dollars. Audiences are willing to pay top dollar if they feel like they ‘own’ the characters, as if they had created them and lived their lives.

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