Signal to Noise explains the purpose of a headline — in a newspaper or a PowerPoint presentation:
Journalists have developed an art and craft of writing headlines that serve 3 very important functions — they quickly communicate the main ideas of the article, entice you to read more if you have the time, and allow you to skim the paper if you don’t
Inform, entice and distill:
Re-write “The Market” to say “The Market Has Split into 2 New Segments”. Edit “Product Benefits” to say “External Drives Reduce Risk by 10%”. Each of these new headlines stakes out a specific conclusion, that you can then support with the visuals on your slide along with your spoken words.