Chick Lit Keeps on Clicking

Chick Lit Keeps on Clicking succinctly enumerates "chick lit" genre conventions:

Like all genres, chick lit has its conventions. Its protagonists tend to be attractive women in their 20s or 30s; they're educated, self-aware and quick with a snarky retort or a wise aside; they live in New York, San Francisco or London; they work in publishing, advertising, media or entertainment; they lament their single status; their families appear every few chapters, Greek chorus-style, to shake their heads in synchronized dismay; in the end, a Cinderella ending makes everything right. Chick lit is marketed like the candy it is. The books are wrapped in brightly coloured covers with girly typography, often treated as a point-of-sale impulse purchase. Titles are often child's book simple, like See Jane Date or Run Catch Kiss.