What’s the latest softdrink craze? Milk. No, really. The lead story on Dr Pepper/Seven Up‘s site, Dr Pepper/Seven Up ‘Milks’ Raging Cow in Effort to Think ‘Outside of the Barn’, proclaims:
Cheered by a rowdy mascot, Dr Pepper/Seven Up executives today announced the creation of Raging Cow, a new milk-based product served cold in single servings, with an array of five alluring flavors.
Consumer testing confirmed for Dr Pepper/Seven Up that people want new, exciting dairy drink products. “With flavors such as Piña Colada Chaos, Jamocha Frenzy, Berry Mixed Up, Chocolate Caramel Craze and Chocolate Insanity, Raging Cow has something for everyone,” McGrath concluded.